Evangelizing Content Marketing

Look, content marketing is not easy.  It’s the concept that brands are now publishers. In order to do that successfully, they need a solid plan and smart content initiatives that are measurable.

Even though content marketing has been around for over 100 years, we are still in the first inning of a nine-inning game. It’s only been over the past few years that content marketing has solidified itself as an important part of the overall marketing mix. It’s our job at Z Squared Media to make sure it not only stays on the map, but becomes the centerpiece.

Our brands  Content Marketing Institute, Content Marketing World, Chief Content Officer and SocialTract are all leaders in their fields. Together, the brands of Z Squared Media provide both corporate marketers and publishers access to content marketing people, projects and processes that have been defining the content marketing industry since 2007.

Z Squared Media was founded on April 2, 2007 by Joe Pulizzi, perhaps the most recognizable executive, speaker and author in the content marketing industry. The original company vision of client-vendor matching site Junta42, now encompasses the four brands you see today.

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