Author Archives: Joe Pulizzi

CMI Announces Orange Awards Program Recognizing the Best Individuals and Agencies in Content Marketing

CLEVELAND, OHIO (April 20, 2012) Content Marketing Institute (CMI) is proud to announce a new content marketing awards program called “The Orange Awards”, which celebrates the achievements of the individuals and agencies that are shaping the content marketing industry. The finalists for the content marketing agency portion of the awards program will be judged by [...]

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Content Marketing Institute Announces Key Benefactors for 2012

CLEVELAND, OHIO (March 15, 2012) Content Marketing Institute is proud to announce the full lineup of 2012 benefactors, securing industry leaders as partners to help advance the content marketing industry. Content Marketing Institute (CMI) benefactors provide expertise, insight and resources, including partial funding, for the ever-increasing suite of CMI initiatives that teach the how-to of [...]

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Study Shows B2B Marketers Increase Spending, Usage of Content Marketing

Cleveland, OH – (December 5, 2011) A new study from the Content Marketing Institute and MarketingProfs shows that content marketing is now responsible for 26% of total B2B marketing spending. In addition, 60% of marketers plan to increase content marketing budgets in 2012, with a full nine of 10 organizations surveyed now using content marketing. [...]

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Content Marketing Institute announces Partnership with Elite Content Marketing Awards, Magnum Opus

CLEVELAND, OH (September 20, 2011) – During the 1st annual Content Marketing World conference, the Content Marketing Institute announced its partnership with the Magnum Opus Awards, a content marketing recognition competition operated by McMurry . Now in its ninth year, the Magnum Opus Awards celebrates one of the fastest growing sectors by honoring companies, organizations [...]

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Content Marketing Institute Recognized by City of Cleveland

Cleveland, OH (August 20, 2011) – On August 17, Cleveland City Council presented the Content Marketing Institute (CMI) with a resolution of recognition for spearheading the content marketing movement in Northeast Ohio, with special acknowledgement for hosting the international conference, Content Marketing World. The resolution states: “WHEREAS, Content Marketing has taken hold in the Northeast Ohio [...]

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CMI Launches Content Marketing Strategy Consulting Practice

CLEVELAND, April 14, 2011  – The Content Marketing Institute (CMI) today announced the launch of their strategy consulting practice dedicated to the emerging category of content marketing strategy and editorial services.  The practice is focused on helping organizations of all sizes address the opportunity for original content to be leveraged for positive impact on business results. The Content [...]

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