Comments for Z Squared Media http://www.zsquaredmedia.com Fueling Content Marketing Wed, 06 Jan 2010 02:54:17 +0000 hourly 1 Comment on Social Media Ideas for Niche Publishers – The Presentation by webfadds http://www.zsquaredmedia.com/2009/09/social-media-ideas-for-niche-publishers-the-presentation/#comment-40 webfadds Wed, 06 Jan 2010 02:54:17 +0000 http://custompublishers.com/?p=108#comment-40 Hi Joe - Enjoyed the presentation -- thanks. Question for you... What percentage of business prospects are on Social Media to share information (a publishing approach) versus making a connection (the tradeshow salesperson approach), do you think? - Scott Hi Joe -

Enjoyed the presentation — thanks. Question for you…

What percentage of business prospects are on Social Media to share information (a publishing approach) versus making a connection (the tradeshow salesperson approach), do you think?

- Scott

]]> Comment on Your Custom Sales Reps Should Be Blogging – and more by webfadds http://www.zsquaredmedia.com/2009/08/sales-reps-should-be-blogging/#comment-35 webfadds Tue, 05 Jan 2010 21:50:37 +0000 http://custompublishers.com/?p=103#comment-35 Hi Joe - Excellent list. I would add two things: * In addition to simply "distributing content" onto Twitter, etc., the sales reps should make it a point to have a presence there so they can engage real live people like they would do in a booth at a tradeshow. * Make the Social Media work prove out for ROI with C-Level Managers by installing Google Analytics and then tracking on site conversions resulting from traffic direct from Twitter and other Social sites. - Scott Hi Joe -

Excellent list. I would add two things:

* In addition to simply “distributing content” onto Twitter, etc., the sales reps should make it a point to have a presence there so they can engage real live people like they would do in a booth at a tradeshow.

* Make the Social Media work prove out for ROI with C-Level Managers by installing Google Analytics and then tracking on site conversions resulting from traffic direct from Twitter and other Social sites.

- Scott

]]> Comment on Custom Media Client Questions by Joe Pulizzi http://www.zsquaredmedia.com/2009/12/custom-media-questions/#comment-45 Joe Pulizzi Mon, 04 Jan 2010 13:41:13 +0000 http://labs.junta42.com/?p=182#comment-45 Bill...good point and well taken! Bill…good point and well taken!

]]> Comment on Custom Media Client Questions by Bill Walker http://www.zsquaredmedia.com/2009/12/custom-media-questions/#comment-44 Bill Walker Thu, 31 Dec 2009 16:05:09 +0000 http://labs.junta42.com/?p=182#comment-44 This is an exhaustive list! One thing I would expand, or reword, is this question: "If someone was not looking for you, how would you want them to find you in a Google search?" The ultimate goal here is to get into the user's head to determine how THEY want to find you. We often get caught up in our own jargon, marketing messages, etc., forgetting that customers don't necessarily use the same pathways to find what THEY are seeking. This is an exhaustive list! One thing I would expand, or reword, is this question: “If someone was not looking for you, how would you want them to find you in a Google search?” The ultimate goal here is to get into the user’s head to determine how THEY want to find you. We often get caught up in our own jargon, marketing messages, etc., forgetting that customers don’t necessarily use the same pathways to find what THEY are seeking.

]]> Comment on Social Media Ideas for Niche Publishers – The Presentation by Social Media for Niche Publishers – Niche Digital Conference http://www.zsquaredmedia.com/2009/09/social-media-ideas-for-niche-publishers-the-presentation/#comment-39 Social Media for Niche Publishers – Niche Digital Conference Fri, 25 Sep 2009 17:30:34 +0000 http://custompublishers.com/?p=108#comment-39 [...] publishers at Niche Digital. For a full run-down of the content of the event, see this post at custompublishers.com.  Otherwise, here is the full presentation below. Social Media Ideas for Niche Publishers – [...] [...] publishers at Niche Digital. For a full run-down of the content of the event, see this post at custompublishers.com.  Otherwise, here is the full presentation below. Social Media Ideas for Niche Publishers – [...]

]]> Comment on Pricing Out a Custom Magazine Using the Markup Method by Joe Pulizzi http://www.zsquaredmedia.com/2009/07/pricing-a-custom-magazine/#comment-32 Joe Pulizzi Fri, 24 Jul 2009 02:33:46 +0000 http://custompublishers.com/?p=91#comment-32 Hi Mark...great question. You can use some of the same thinking, but the margins and costs are so different it's much more difficult. I'll add that for another post for sure. Hi Mark…great question. You can use some of the same thinking, but the margins and costs are so different it’s much more difficult. I’ll add that for another post for sure.

]]> Comment on Pricing Out a Custom Magazine Using the Markup Method by Mark Nagurski http://www.zsquaredmedia.com/2009/07/pricing-a-custom-magazine/#comment-31 Mark Nagurski Thu, 23 Jul 2009 21:41:06 +0000 http://custompublishers.com/?p=91#comment-31 That's great stuff Joe - I'd be interested to know if you would price up a digital project in a similar way or are there any other considerations / changes worth bearing in mind? That’s great stuff Joe – I’d be interested to know if you would price up a digital project in a similar way or are there any other considerations / changes worth bearing in mind?

]]> Comment on Pricing Out a Custom Magazine Using the Markup Method by Joe Pulizzi http://www.zsquaredmedia.com/2009/07/pricing-a-custom-magazine/#comment-30 Joe Pulizzi Wed, 22 Jul 2009 23:31:18 +0000 http://custompublishers.com/?p=91#comment-30 Dan/Jeff...to kind, both of you. Just spreading the magic of content marketing. Dan/Jeff…to kind, both of you. Just spreading the magic of content marketing.

]]> Comment on Pricing Out a Custom Magazine Using the Markup Method by Jeff Reinhardt http://www.zsquaredmedia.com/2009/07/pricing-a-custom-magazine/#comment-29 Jeff Reinhardt Wed, 22 Jul 2009 22:38:27 +0000 http://custompublishers.com/?p=91#comment-29 Your willingness to share and educate while running this business is what makes you a leader that people want to do business with. Your willingness to share and educate while running this business is what makes you a leader that people want to do business with.

]]> Comment on Pricing Out a Custom Magazine Using the Markup Method by Jeff Reinhardt http://www.zsquaredmedia.com/2009/07/pricing-a-custom-magazine/#comment-28 Jeff Reinhardt Wed, 22 Jul 2009 22:37:29 +0000 http://custompublishers.com/?p=91#comment-28 Your willingness to share and educate while also running this business is what makes you the type of leader that people want to do business with. Your willingness to share and educate while also running this business is what makes you the type of leader that people want to do business with.

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