Hey, don’t take our word for it. Content marketing is on fire. According to Publications Management and the Custom Publishing Council (CPC), spending on content marketing and custom publishing projects hit $37.3 billion (not including personnel) in 2006. Overall spending has doubled since 2000. And, according to Veronis Suhler Stevenson, custom publishing alone generated $28.41 billion in 2005 – that’s an increase of 29% year over year!
Marketers from around the globe have realized that content marketing works and continue to reallocate marketing dollars toward value-based communications programs for their customers and prospects. To find out how to take advantage of this trend, contact us today.